In The Heights
Work
I worked with the Paid Social team at Hearts & Science to promote the domestic theatrical release of the original Warner Bros film “In The Heights” in 2021. We launched a full funnel campaign across Facebook, Instagram, Pinterest, Twitter, Snapchat, and TikTok to spread awareness of the film and to promote ticket sales.
About the film
In The Heights was directed by Jon M. Chu and written by Lin-Manuel Miranda and Quiara Alegría Hudes. It is the story of a sympathetic New York bodega owner in Washington Heights who saves every penny every day as he imagines and sings about a better life.
The film went on to win 11 awards & receive 57 nominations.